If HD DVD has a surge plan, now would be the time

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If HD DVD has a surge plan, now would be the time

Postby rockingmtranch » Thu Jan 10, 2008 7:31 pm

Until last week, the high-def DVD format war looked like it would be an extended standoff, with civilians caught in the crossfire. Suddenly it's looking like a Blu-ray blitzkrieg. Last week's decision by Warner Bros. to abandon the HD DVD format appears to have tipped the balance decisively, and now more studios are sliding like houses down a rain-soaked hillside. For the moment at least, Paramount, one of the last two major studios backing HD DVD, is denying plans to bail, but thanks to Warner's move, it now has an escape clause that will let it go Blu when it chooses. And according to Variety today, Universal's exclusive commitment to HD DVD has expired, with no move toward renewal. On top of all that, New Line and HBO, both closely associated with Warner, now say they're going totally Blu-ray.

Toshiba, the main backer of HD DVD, is putting on a brave face, but it looks like it can't even count on help from an influential market segment where it won initial favor -- the porn industry. Early on, porn producers leaned toward HD DVD because it was less expensive and had fewer copyright encumbrances. Now, based on comments from the AVN Adult Entertainment Expo, it sounds like the smutmeisters know they don't have the clout they did during the Beta-VHS videocassette contest and are content to go with whatever format wins the popular vote.

As in many wars, we villagers will just be glad when the shooting stops and we can go about our business.

http://svextra.com/blogs/gmsv/2008/01/i ... l#comments
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